YOUR ROAD MAP to BUSINESS SUCCESS From the editors of Entrepreneur magazine, this bestselling business startup book has helped hundreds of thousands of readers start their own businesses. Revised, expanded and updated, the 4th edition will help you save time and money, minimize mistakes and maximize profits. Our practical, easy-to-follow advice takes you step by step through the startup journey and guides you through the first three years of business ownership. You'll find the comprehensive, in-depth information you need to bring your business to life, plus dozens of work sheets and checklists you can use to measure your progress along the way. HERE'S MORE OF WHAT YOU'LL FIND INSIDE: HOW TO get business ideas and pinpoint your target market SECRETS OF successful marketing, from building a brand and promoting your business online to free and low-cost promotion ideas and effective selling techniques HOW TO harness the power of the internet to simplify startup and increase your chances of business success CREATIVE WAYS to finance startup and growth HOW TO take advantage of the latest technology to set up an efficient business on a budget PLUS: Contact information and websites for hundreds of resources, including startup assistance sources, government offices and small-business-friendly banks |
Average Customer Review:
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Most Helpful Customer Reviews
293 of 309 found the following review helpful:
 This book is a complete guide for budding entrepreneurs.Sep 20, 1998
Stop the presses - This is the most comprehensive book I have seen for anyone who wants to start a business. I have seen a lot of books on starting a business and this the best one. After spending at least $125 on books, I wish I bought this one first and saved over $80. If you are afraid you might forget something, this book doesn¹t. All aspects of a business is covered. And what it does not completely explain, it gives you information as to where you can get it. Start Your Own Business is perfect for those who want to start a selling product or a retail store. It might be a little overkill for a service business, BUT the amount of resource information makes up for this. This is what Entrepreneur Magazine does for a living and it is well worth it. Buy this before you start!
89 of 91 found the following review helpful:
 Helpful bookAug 12, 2002
While I don't agree with the author in that this is the only book I'll ever need, it is one of the book that I can't do without. This book was extremely useful when I was starting my own business; it really guided me in the right direction. Without this book and Guerilla PR Wired by Michael Levine, I would probably be only dreaming of my own business instead of actually owning one.
113 of 121 found the following review helpful:
The best primer on running a business I've seenJan 24, 2003
By RMurray847
This is a very comprehensive (and big!) book. It covers all the basic steps you need to know about starting and running a business, from business forms to accounting to buying insurance to employee issues to purchasing. No one subject is covered in great depth, of course, but reading the book gives you a VERY GOOD IDEA of what kind of work you're getting yourself into when you run a new, small business. Not every chapter will be worthwhile (I pretty much skipped the chapter on how to select office equipment) but most chapters are worth a quick look, and many were worth in depth review. Of all the "basic overview" type books about starting and running a small business that I've plunked down money for, this one is the best, HANDS DOWN!
45 of 45 found the following review helpful:
Good book, but not the only start up book you'll need if you run a service business.Oct 11, 2006
By Spanish/English Instructor
"Christine"
This book is very good. However, the bookkeeping and financing chapters help somewhat, but don't cover service businesses. The author assumes the business you'll be starting will be selling a product, or starting a service business with products together, i.e. home remodeling, interior decorating, etc. I am starting a tutoring business, so I will have no products to sell, no vendors, and no inventory. So, if your'e starting a strictly service based business like massage therapy, house-cleaning, pet-sitting, tutoring, etc, and have no products to sell, then you'll probably need to get an additional book that's geared toward just service businesses. I think they need to add a chapter devoted to only these kinds of businesses.
27 of 28 found the following review helpful:
Very, very helpfulApr 12, 2002
By Diego Caban-Delgado
"Diego Caban"
This book is really packed with a lot of information and resources for the entrepreneur-to-be. Covers all aspects to be concidered when starting a new business, be it a home-based, a franchise, buying an already established business, etc. and even advises on which legal structure is more adecuate for your type of business. Has a lot of links to the web which can offer tremendous help on this matter. Buy, have it borrowed, do whatever, but read it. You wont regret it.
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based on 39 reviews
