This business planning guide contains more than 25 worksheets and checklists to organize and track performance. It also includes three sample business plans for the novice, established agent and top producer. You will also find templates and work sheets that will assist agents with formulating their own business plan. 50 creative promotional tactics from successful agents across the nation is also provided.

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Because of this formula, I am able, as a new agent, to not waste my time on unprofitable markets. Although it is not just for beginners, this book is a good one to start with and it will grow with you as your career grows.

Tobeykins

2 of 2 found the following review helpful:

I Wish I had found this soonerApr 18, 2010
By HappyShopper303
I decided to pick up a copy of this book despite the other review that this was for experienced agents. All I can say is, I am happy that I did. This book goes above and beyond discussing the importance of business planning for real estate agents. I have read quite a few real estate how-to guides and none of them come close to this book in terms of detail. Carla Cross leaves nothing out as she breaks down the fundamentals of real estate business planning in an easy to read, interactive book. She helps you to take the past experiences into perspective and shows you how to translate these experiences into a plan for the future. The book shows you how to define your business focus through the implementation of specific strategies that are geared toward profitability. The end result is a business plan that actually works. Since completing my plan, I have already surpassed my expense goals and am now operating from a position of profitability. I do not believe that I would have gotten to this point this quickly had it not been for the invaluable advice that I found in this book.

If you are starting out as a new agent or are an agent looking for ways to build or revitalize your business, then this is a must read. I wish I had found this book sooner in my career, because that would have definitely saved me considerable time and money that I wasted on inappropriate activities that generated no real results.

1 of 1 found the following review helpful:

Must reading for all agentsJul 25, 2010
By Jerry E. Semler
Some brokers, when counseling agents ask, "How must did you earn last year? How many listings did you get last year?" "OK, now add 10-20% and that is your new goal for the next year." There is an old saying, "Plan the work, and Work the Plan." But, if you do not know from where you come, how will you know where you are going. True, this is tough for first or even second year agents who have little or no activity to track. But the plan will guide even these agents as to what to track and how to get more "bang for your bucks" in the future. This book is a great buy for the price. Carla has an updated plan (online) which cost $99. I have used both...and they work. The plan will work!

0 of 8 found the following review helpful:

Good conditionDec 06, 2009
By Janet L. Wagner "Jan Wagner, Realtor"
Arrived in good condition as far as I can tell. Haven't read thru it page for page to know if every page is there. But did fan thru it there were no marks, dog ears, or tears.I was happy w/ the condition and several days later ordered another book thru Amazon.