| | |  | New Business | Home » » Passion to Profits: Business Success for New Entrepreneurs | | | | | | | Description: | | Engineers, musicians, psychologists, culinary students—in just about every field, sooner or later it's likely someone will start a business. This major new book is the first to teach the fundamentals of entrepreneurship regardless of the industry. Packed with business essentials and real-world advice, this unique book breaks down everything from start to finish. You’ll learn how to choose, start, run, and grow your business. You’re good at what you do, but you don’t know how to turn your skills into a profitable business. Passion to Profits serves the needs of people whose primary skill is not business and outlines the fundamentals that will help you become a successful entrepreneur. Each page is packed with business essentials and real-world advice from start to finish. From finding sources of start-up cash, to creating a captivating company identity, to money-management tips, this comprehensive guide shows you how to turn your dreams into reality.
| | | Product Details: | | | Author:
| Rhonda Abrams | | Paperback:
| 226 pages | | Publisher:
| Planning Shop | | Publication Date:
| January 16, 2009 | | Language:
| English | | ISBN:
| 0974080195 | | Product Length:
| 9.77 inches | | Product Width:
| 8.31 inches | | Product Height:
| 0.63 inches | | Product Weight:
| 1.29 pounds | | Package Length:
| 9.7 inches | | Package Width:
| 8.2 inches | | Package Height:
| 0.7 inches | | Package Weight:
| 1.25 pounds | | Average Customer Rating:
|  based on 1 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
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3 of 4 found the following review helpful:
A nice little primer for the founder of a startup to take a look at for some guidance. But I didn't like the chapter sequence.Apr 22, 2009
By Jeff Lippincott
"JLIPPIN"
Not a bad little startup guide for a wanta-be entrepreneur. I thought it was well written, but the chapters were seriously out of order. Below is a list of the 24 chapters, but I have reordered them in a sequence that makes better sense to me:
CHOOSING A BUSINESS
1. Profits from your passion
2. Your vision
7. Social responsibility
3. Your business opportunities
4. Your business concept
INVESTIGATE & RESEARCH BUSINESS IDEA
6. Your competitors
5. Your customers
9. Making your product or performing your service
11. Channels
17. Marketing
20. Pricing
8. Identity
18. Your marketing vehicles & tactics
10. Location
12. Legal concerns
13. Taxes, licenses, & insurance
CONSOLIDATE YOUR RESEARCH INTO PLANS
19. Your marketing plan
16. Your business plan
14. Financial projections
START & RUN YOUR BUSINESS
15. Financing
22. Operations
23. Managing people
24. Managing finances
21. Sales
APPENDIX
A. Independent consultants (sole practitioners)
I would have liked the book better if it had emphasized the need for a sound written business plan when starting a business. Instead all we got was a short blurb at Chapter 16. For more on this see 16 Weeks to Your Dream Business: A Weekly Planner for Entrepreneurial Women. I would have liked to see more on accounting, keeping the books, and financial reports. We were provided some of this at Chapter 14. A business if well run and organized is managed by the numbers. For more on this see The Entrepreneurial Itch: Don't Scratch Until You Read This Book, and Small Time Business Operator, 10th Edition: How to Start Your Own Business, Keep Your Books, Pay Your Taxes & Stay Out of Trouble (Small Time Operator).
I would have liked the book more if it had provided more on the importance of having a Web site and a Web presence. For more on this see Web Business Success: The Entrepreneur's Guide to Web Sites That Work. And then there is the subject of Internet Marketing. For more on this see Make a Fortune Promoting Other People's Stuff Online: How Affiliate Marketing Can Make You Rich.
I thought it was good to see coverage of "Business Models" at page 35. Unfortunately the term was not defined. So the coverage was less than helpful to me. And Chapter 18 on marketing tactics and techniques I found to be very weak. 4 stars!
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