| | |  | Home Business Books | Home » » No Business Like E-Business: The Spectacularly Simple Secrets Behind How You Can Create A Web Site And Make Money With It | | | | | | | Description: | | "No Business Like E-Business" - a book by Ravi Jayagopal, an E-Business Architect from New York - helps you answer the following questions:
1. What to sell (products, services, advertisements or a brand)?
2. How to sell (web design, copy writing, technology, getting paid online)?
3. How to get visitors to your web site (generating traffic: free and paid)?
4. How to get them to buy your stuff (conversion: creating something remarkable, pre-selling, branding, trust building, give-aways)?
5. How to keep them and their friends coming back for more (up-selling, cross-selling, affiliate program, joint ventures, self-sustaining lead generation)?
Master these 5 areas, one item at a time, and you are golden. But the real secrets lie in knowing not just what to do, but more importantly, how to do it. | | | Product Details: | | | Average Customer Rating:
|  based on 16 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
 ( 16 customer reviews )
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Most Helpful Customer Reviews
12 of 12 found the following review helpful:
 Very impressed - Great buySep 13, 2007
By Srinivas Talasila
"TekSG.com"
I was generally browsing for books on ebusiness, and the attractive cover made me check it out. They say "don't judge a book by its covers". Fortunately for the author, he got me interested mainly because of the cover.
I googled the title, and found the author's web site, which is a pleasant yet very direct-marketing oriented site. I was impressed with the way the entire table of contents is published on the site, and the details in the TOC is what got me hooked into buying a copy (and the other reviews here, of course).
Received my copy in the mail last week, and I found that the meat of the book is in the following 4 chapters (at least for me, who is not a total newbie):
Chapter 5: How to earn a nice little paycheck from Google
Chapter 6. Traffic Generation
Chapter 7. Link Popularity
Chapter 8. SEO Case Study: Howtothrowyourvoice.com
The author makes some bold claims like "Link Exchange: A complete waste of time". I found that interesting, as I've never heard it put quite that way, but Ravi backs it up with a lot of narrative.
There is quite a bit about the different ways to make revenue online, how to accept credit cards online, and a lot of "inspirational" stuff.
The book struggles a little bit in trying to find a balance between writing for newbies, while also trying to cater to slighly more advanced folks who already have a web site (like me, at TekSG.com). I wish the author would have taken just one side (all "newbies" or all "advanced").
My only beef with the book is that it doesn't have enough screen-shots to support some of the technical chapters. Which is why I wanted to give it a 4-and-a-half-stars rating, but Amazon won't let me pick fractions. So, instead of giving the author the benefit here, I decided to do the right thing and give it a 4 star rating.
5 of 5 found the following review helpful:
Plenty of tasty nuggets for your enjoymentSep 26, 2008
By Chris Duke
I own an online cookie gift business, a part of a trading education business and work with other web properties that I have built. I was looking for a collection of insider tips and tricks for SEO, site optimization, list building etc. Ravi's book is packed with nuggets that will help anyone currently managing a web business, or looking to start one, to make it better. While much of this information can be found scattered across the web, I find it helpful to get a compilation in one place from someone that has worked with the technology, explains the pros and cons, and makes recommendations. While it is not a complete in-depth study on all the topics, there is more than enough meat to make it worth the time to read. I'd recommend you keep a notebook handy to capture tips along the way.
If you are a total newbie looking for a step by step, hold-your-hand guide that will make you an instant Internet millionaire, this is not your book (I'm not sure what will fill that need).
A couple of the chapters are a little light on content and seemed to lack closure on the topic, hence my reduction of a star. Otherwise, his writing style is casual, very conversational and easy to follow - I like that. I rate a business book based on whether or not it provided more value than the price and my time invested - this one delivered that many times over for me.
A number of the books in this area are little more than clever infomercials for the writer. No doubt Ravi has products to sell, but this book is not simply an intro to up sell you more of his services. He shares real insight and information in a straightforward and simple manner that, if implemented, will benefit your e-business and the bottom line. That's worth a read.
7 of 9 found the following review helpful:
 Not without serious flawsJan 24, 2009
By Gregory L. Peterson
I found this book very frustrating, and am torn in my review. On the one hand, there is a great deal of valuable e-business material in this book. On the other hand, the organization is poor and the editing is abysmal. The overall concept seems to be a stream of consciousness dissemination of the authors experiences. This leads to repetition of material in the book, and makes it harder to return to a concept or technique. My most scathing criticism I reserve for the books editor. I would say they are a thief for taking any compensation for editing this book. I am aware that the overall quality of editing has declined drastically, but this is still no excuse for the sloppiness of this book. It is difficult to go more than a page or two without an editing error. The book has particular problems with articles, tense, spelling, and sentence structure. The author is also fond of weasel words, which dilute the strength of a sentence, and tends to the verbose by introducing words that are simply not needed to convey a point. The author is fond of multiple concepts in a sentence, which makes adequate treatment difficult, and can extend sentences to multi-line monsters. The author's meaning is occasionally indecipherable.
This having been said, the strength of the detail, however unorganized and poorly presented, carries this book. You can learn a lot from it, but you will work for the knowledge.
2 of 2 found the following review helpful:
Tons of Types and Tons of Great ContentMar 30, 2010
By Casey
While this book comes complete with a staggering amount of typos and grammatical errors (seriously, there is literally one every page), it also comes with a very straight-forward and concise delivery of the basics of making money on the web. Would highly recommend this book to anyone looking for a starting point in e-business.
2 of 2 found the following review helpful:
 NBLEB ReviewMay 07, 2009
By D. Baker
NBLEB provided insights into just what I wanted to know about starting an e Business. It contained great sections on how to and also what to avoid. Very valuable for anyone wanting to explore starting an e Business on the Internet
See all 16 customer reviews on Amazon.com
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