| | |  | Business Basics | Home » » Media Effects Research: A Basic Overview (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism) | | | | | | | Product Promotions: | | | | | Description: | | Everyone from politicians to entertainers has an opinion on the effects of the media. Find out the real story with MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW. Inside you'll find out once and for all what the media's impact really is, and how experts explain it. Plus, not only will you learn all this pivotal information, but because it's packed with study tools, this media textbook is the one that will help you get the grade you need as well. | | | Product Details: | | | Author:
| Glenn G. Sparks | | Paperback:
| 272 pages | | Publisher:
| Wadsworth Publishing | | Publication Date:
| March 31, 2005 | | Language:
| English | | ISBN:
| 0534629172 | | Package Length:
| 8.98 inches | | Package Width:
| 6.38 inches | | Package Height:
| 0.63 inches | | Package Weight:
| 0.88 pounds | | Average Customer Rating:
|  based on 2 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
 ( 2 customer reviews )
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Most Helpful Customer Reviews
2 of 4 found the following review helpful:
missing piece of the media puzzleFeb 15, 2009
By Leopoldo Gomez Zoebisch
"chopo"
Sparks (2009) on media is an excellent author to recount what has been said in New Media. Sparks just published a book that I just got. I am 100% thumbed through and am almost 50% read word by word. Sparks established in his text the foundation of any science (prediction, explanation, understanding, control) as a necessary background to study the effects of media; then Sparks spent the bulk of the text on explaining the scientifically studied effects (e.g., violence, sexual, emotions, persuasion). He indicated that his effort is dedicated to being scientific and still Sparks has to make room for McLuhan who was too correct to be ignored, regardless of being just a thinker and not a scientist. Sparks's text Media Effects Research: A Basic Overview was divided into
* 10% scientific approach
* 80% science about media (methods, history, topics)
* 10% McLuhan as a guru and ideas that we cannot afford to ignore
Sparks (2009) is the missing piece of my puzzle, because he puts the entire media scene in perspective from the research point of view. Additionally, this text has recent references on every single topic pointing to the research or the academic groups behind the research.
2 of 4 found the following review helpful:
Great BookMar 27, 2008
By D. Jackson
This is a good book on media effects. It is easy to read and gives a good general background on the subject. It is appropriate as an undergraduate text.
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