| | |  | New Business | Home » » Launching New Ventures Fifth Edition | | | | | | | Product Promotions: | | | | | Description: | | Launching New Ventures provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan.The Fifth Edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-start-up and start-up stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture checklists, and the advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization. | | | Product Details: | | | Author:
| Kathleen R. Allen | | Hardcover:
| 581 pages | | Publisher:
| South-Western College Pub | | Publication Date:
| February 01, 2008 | | Language:
| English | | ISBN:
| 0547014562 | | Product Width:
| 190.0 centimeters | | Product Height:
| 230.0 centimeters | | Product Weight:
| 2.4 pounds | | Package Length:
| 9.1 inches | | Package Width:
| 7.5 inches | | Package Height:
| 1.1 inches | | Package Weight:
| 2.2 pounds | | Average Customer Rating:
|  based on 11 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
 ( 11 customer reviews )
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Most Helpful Customer Reviews
5 of 6 found the following review helpful:
 EXCELLENT TEXTBOOK!!!!Nov 06, 2005
By Kelly Podzemny
This was a required text for my Small Business Management class. I am usually not too fond of textbooks. But this one really sparked my interest. If there were ever a step-by-step guide for starting your own company, this is it. It is very easy to understand. It was written in clear English without any severely technical terms, so you don't feel like you need your MBA before you read the thing. Anything remotely complicated, it breaks down into realy simple terms. I really enjoyed this book. Its not very often you come acroos a textbook you wouldn't mind reading even if you're not taking the class.
9 of 12 found the following review helpful:
Most informative book in 8 years of business collegeOct 15, 1996
This book fully explains how to start a real entrepreneurial
venture and make it a success! The author is the best
expert in the field. I was introduced to this book through
an instructor who had made this book required reading
for a credit class. Instead of wasting hundreds of dollars on some seminar to start a small business, purchase and
use this book to discover how much success you can
achieve by thinking "outside" of the box. Launch a venture that can give real financial support to you and your employees. Who knows, you may be the next Bill Gates just needing some basic tools to start. Here are those tools.
.......... Michael Taylor
.......... V.P. Students in Free Enterprise
..........University of North Florid
2 of 2 found the following review helpful:
Great OverviewMar 09, 2009
By K. Anderson
"kerryleewpi"
This book is a great overview of all the topics one needs to consider when deciding to start a new business. It lets you get the big picture without wasting time reading lots of full-length books on each of the individual topics only to find that most of it doesn't apply to your particular application. I wouldn't say it's the only book you need to start a business, but the author provides plenty of reading suggestions should you find the need to go in-depth on certain topics. Maybe it's not the last book you read, but it makes a great first.
One thing I found annoying was the over use of phrases like "The successful entrepreneur knows how to blah blah blah..." It begins to sound like the author is describing some supreme sub-species in a nature documentary.
There was only one chapter I found absolutely horrible. It was the chapter on ethics. Since when is returning a check when a customer accidentally pays you twice a "complex moral issue with many shades of gray"? No wonder the business world is getting such a bad rap for no morals if this is what passes as a lesson in ethics!
Otherwise, I felt the information in the book was solid, and it was very engaging. It has numerous full case studies and every chapter has a few mini-studies to illustrate real-life examples of the topics in that chapter.
3 of 4 found the following review helpful:
Very well done!Mar 30, 2007
By R. E. Johnson
""Finish Your Project .com Guy""
This book is very well done! Although it's over 500 pages, the content is engaging, well-organized, and relevant. It includes great examples, interesting stories, questions, additional sources of information and internet resources. I highly recommend it for anyone considering launching an entrepreneurial venture!
Great BookAug 11, 2009
By anon
This book has a lot of great material in it. It is easy to read and understand.
See all 11 customer reviews on Amazon.com
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