| | |  | Home Business Books | Home » » How to Start a Home-Based Online Retail Business (Home-Based Business Series) | | | | | | | Description: | | All the information you need to get online and selling, from creating a winning website to writing a business plan, software choices, security issues, taking credit cards, taxes and record keeping, marketing your business, legal matters, and how to grow your business. | | | Product Details: | | | Author:
| Nicole Augenti | | Paperback:
| 168 pages | | Publisher:
| Globe Pequot | | Publication Date:
| February 01, 2007 | | Language:
| English | | ISBN:
| 0762742461 | | Product Length:
| 9.2 inches | | Product Width:
| 7.6 inches | | Product Height:
| 0.52 inches | | Product Weight:
| 0.76 pounds | | Package Length:
| 9.1 inches | | Package Width:
| 7.5 inches | | Package Height:
| 0.6 inches | | Package Weight:
| 0.95 pounds | | Average Customer Rating:
|  based on 12 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
 ( 12 customer reviews )
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Most Helpful Customer Reviews
18 of 19 found the following review helpful:
 Warning: Very elementaryMay 11, 2010
By M. Nowacki
"bocamick"
Read the book in an hour and was extremely disappointed. The author has one whole chapter devoted to how to create a home office. If you can't even figure out how to create a home office, you should NOT start a business.
The rest of the first half of the book is whether to start a sole proprietorship, LLC, S Corp, C corp, and that you should get trademarks, copyrights, and proper licenses. Skip everything he says, your lawyer will give you all the advice you need.
The 12th chapter is a perfect example of how disappointed I was in the author. The 12th chapter is called "Expanding your Business" and the books title is called "How to START a Home-Based Online Retail Business". Think about that for a second.
The last chapter is almost comical. It is about how to keep good relationships with your friends/family and have balance in your life. If I wanted a Tony Robbins or Steven Covey book I would have bought one. I thought I was buying a book on starting an online retail business.
I couldn't have been more disappointed.
14 of 15 found the following review helpful:
Touches on Important areas, leaves some gapsFeb 23, 2008
By Jamie L. Jarrin
"Online Shopping Princess"
A found this to be a general overview and "get your feet wet" book on opening your online retail store. I thought there was a little too much storyline and not enough in-depth information. For example, when filing for a Trademark/Servicemark (so nobody can use your name or symbol) the author only touched on this subject. It really didn't go into the online process of applying for a Trademark/Servicemark, which is very in-depth and very important information.
Chapter 7- "What you Need to Know about Creating Your Website" definitely needs to be expanded and the author needs to elaborate. I think he should've used more examples on SEO (search engine optimization) a critical area in the survival of your website. More specific tips for increasing traffic to your site is definitely needed.
The author did a pretty good job on explaining shipping methods and establishing merchant accounts (visa/mc) and what to expect with fees. Chapter 9- "Getting Paid" was helpful.
Lastly, less fuzz on creating balance in your life, creating personal time, making time for family and friends. I think I needed more meat and potatoes with this book, less cranberry sauce. It's worth picking up the book, because it's practically the only book available of its kind, but keep in mind this book will mainly serve as an outline for starting your business, the rest is up to you.
16 of 19 found the following review helpful:
 This book will save you a lot of money !Feb 22, 2007
By dusty
"dusty"
From the voice of experience the author gives tips on how to succeed in an on-line venture. A few oversights or wrong decisions can wipe out the cash of a new business. I learned how to avoid the pitfalls, that could destroy my life long dreams of owning my own business. I would recommend this book as a must have for any new entrepreneur and I will keep it handy as a desk-side tool for reference.
10 of 13 found the following review helpful:
Absolutely must have this book!Sep 24, 2007
By Cat Cromar
How to Start a Home-Based Online Retail Business is the perfect book to help you do just that. The book is well-written, easy to read, and provides you with the essential information to begin to do business online.
Jeremy Shepherd got started early in the online world. In 1996 he opened PearlParadise.com, and has become the leading online pearl wholesaler and retailer. His business, which started with the purchase of one pearl necklace during a trip to Beijing, has grown to be a multi-million dollar enterprise.
Shepherd's book details how to save money while starting your online business, how to design and create your website, how to market your business, and how to use a merchant account to allow customers to pay you by credit card. He doesn't even forget to give tips on shipping, which is oh so important to an online purchase, or to tips on avoiding fraud, which is oh so important to you and your business.
How to Start a Home-Based Online Retail Business gets right to the point, doesn't talk down to you, doesn't require a degree in Computer Science to understand, and covers all the necessary details of becoming an online entrepreneur. I love this book.
--
Cat Cromar
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14 of 19 found the following review helpful:
A Very Helpful GuideMar 28, 2007
By C. Williams
"Pearl Maven"
Jeremy Shepherd has written a very helpful guide for those who want to get started with an internet business. It is comprehensive without being redundant, It lays a foundation of all the major requirements to be successful in your venture. This includes much more than designing a web page and sticking a shopping cart on it. This is not a "home business for fools" book; it always assumes you are serious and willing to work harder than you may think, but it is very well written and easily understood. Starting with a good strong self assessment of your skills and strengths, he then guides you through the essentials of good business practices, including the special needs of going online. The book contains many useful sidebars and examples of his major points. He has made a point of sharing many of the tricks of the trade, so you can not only avoid the pitfalls of each aspect of your business, but get a leg up, much like having a real teacher who shares his personal experience generously. If you want a real business behind your website, you need this book as your basic text.
See all 12 customer reviews on Amazon.com
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