Cutting-edge concepts, a beautifully illustrated text, and a dazzling array of award-winning design make the third edition of this standout best-seller one of the most highly acclaimed design texts in the world. Graphic Design Solutions continues to provide a clear and comprehensive introduction to graphic design and advertising design, with step-by-step visual solutions that readers can apply with confidence to their own design and advertising projects. A highly illustrative, straightforward assessment of developing winning graphic design solutions for a variety of media-including print, Web, television, and unconventional formats-helps designers think critically and creatively about their work while understanding the demands of the graphic design profession in today's world.

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Also recommended: The Education of a Graphic Designer(Heller), Design Discourse, The History of Graphic Design(Meggs)

17 of 17 found the following review helpful:

Great resource for begining DesignerJul 21, 2004
By David Cox
I am a design student, and this was our textbook for one of my design foundation classes. The projects that we did in class (and are now in my portfolio) were modified versions of some of the exercises in this book.

This book starts with the basics of 2D design and then builds on what you have learned. It is a great overview of other areas of design as well. This is a hands on book that allows you to learn by doing.

If you are interested in graphic design go get this book!

12 of 12 found the following review helpful:

Thorough and engagingAug 12, 2005
By Thomas Lundin
This book is used as a course text in many design classes across the country. I can see why. Not so much a history as it is a survey of the current state of graphic design, it's quite possibly the best treatment I've ever read on the subject in a single volume. The 3rd edition is significantly expanded in content and reformatted versus the 2nd, and the illustrative examples are abundant and well-chosen. Many of the examples are accompanied by remarks from the designers themselves, which helps shed light on the concepts and thought processes behind the work. The text strikes a good balance between commentary and pedagogy, and as a result the book works for both instructional reference and casual reading. The end of each chapter contains related exercises designed to prod your right brain into action. This book will help you discover -- or rediscover -- what's fun and exciting about graphic design.

9 of 9 found the following review helpful:

the best out there!Sep 21, 2000

this is the very best graphic design and advertising text on the market. The advertising chapter and branding chapter are worth the price alone! The examples and ideas are brilliant.

9 of 9 found the following review helpful:

A thorough and succinct ground for graphic designers.Jan 08, 1999

There are a ton of graphic design texts out there however this one is significant. It's perfectly clear, logical, and progressive organization and content make GDS the text I've searched for to reinforce my teaching. Creative exercises and problems, good illustrations (wish it had been printed on better paper) and precise in explanation. Excellent critique guide. This book proves there is a skill set in graphic design that is truly necessary to set the foundation for innovative and creative work. It's a book that has staying power long after its initial use. Professionals can use it to review and refresh their visual thinking. Finally, someone has outlined the basics in a clear manner with excellent projects to accompany the principles described.

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