| | |  | Home Business Electronics | Home » » Essentials of Entrepreneurship and Small Business Management (5th Edition) | | | | | | | Description: | | This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses. | | | Product Details: | | | Author:
| Thomas W Zimmerer | | Paperback:
| 744 pages | | Publisher:
| Prentice Hall | | Publication Date:
| February 12, 2007 | | Language:
| English | | ISBN:
| 0132294389 | | Package Length:
| 10.8 inches | | Package Width:
| 8.4 inches | | Package Height:
| 1.1 inches | | Package Weight:
| 3.15 pounds | | Average Customer Rating:
|  based on 15 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
 ( 15 customer reviews )
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Most Helpful Customer Reviews
11 of 14 found the following review helpful:
 Starting a Business?May 19, 2006
By Gandalf
"a reader"
If you are you need this book! This is a time tested book published by emminent textbook publisher Prentice Hall. It includes a dedicated web site, and numerous useful links to relevant small business sites. I found the complete chapter summaries with quizzes particularly helpful to my do it yourself learning methods; this 4th edition is packed with easy to use teaching and learning resources! I now own my own business and still find this book a great reference. Fully indexed at about 600 extra big pages, it covers just about everything. You may not need another business book!
3 of 3 found the following review helpful:
Great ReadingFeb 01, 2010
By S. M. Paulson
The manual is required for a subject I am taking. It has many great examples and real-life experiences. Great Read!
2 of 2 found the following review helpful:
Good bookAug 25, 2008
By Mom of 3
"Mom of 3"
I bought this book for my Intro to Entrepreneurship class and it is a very thorough resource for someone beginning to look into entrepreneurship.
2 of 3 found the following review helpful:
 money saverJan 06, 2011
By Michelle Enix
This was required textbook for a class. My school bookstore wanted $97 for a used copy, so this was wonderful for the exact same book. This book I am actually keeping as a reference to consult for years to come.
Become a knowledgable entrepreneurFeb 07, 2012
By Kieth Smith
This book is excellent for getting up to speed on all aspects of running your own business. If you want to own your own business, this is a great place to start.
See all 15 customer reviews on Amazon.com
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