In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers detailed examples from Microsoft, GM, Dell, and many other successful companies. Companion Web site.

Bill Gtes offers his unique perspective on how to put today's technology to work far more effectively, allowing you to quicly adapt to market changes ushered in with the digital economy.

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1 Most transactions between business and consumers, business and business, and consumers and government will become self-service digital transactions. Intermediaries will evolve to add value or perish.

2 Customer service will become the primary value added function in every business. Human involvement in service will shift from routine, low value tasks to a high-value, personal consultancy on important issues -problems or desires - for the customer.

3 The pace of transactions and the need for more personalised attention to customers will drive companies to adopt digital processes internally if they have not yet adopted them for efficiency reasons. Companies will use a digital nervous system to regularly transform their internal business processes to adapt to an environment that constantly changes because of customer needs and competition.

17 of 18 found the following review helpful:

For Professional Business Managers NOT Info Tech People!Nov 21, 1999
By John Dalesandro "JohnKneeDee"
The people who don't like this book are IT geeks who arelooking for big vision from Gates. While it is true that Mr. Gatesdoesn't offer a revolutionary new IT toy in this book---he does professional managers a great service by providing a framework for using information technology to improve business.

Good book, it gave me some great ideas!

16 of 18 found the following review helpful:

Good book... but Bill does not want to you help outJul 16, 2001
By Winston Kotzan
I found this book rather interesting to read. If you would like to run your own company, or you are just interested in reading about big business... then you will be satisfied with this book. Gates (if he really wrote most of the book) does a great job of citing examples of how technology is impacting business in today's economy. It might even give you a few ideas for making your own business more efficient.

However, this book has a major down side. I purchased this book hoping that it can give me insight of where the high tech industry is headed. Gates did not do a good job of presenting this. Instead, I found a book filled with hundreds of examples of how companies integrate computers into their business. It shows how the internet helped big companies move information and expand their customer service, but it does not show what's on the road ahead.

I recommend this book because it can help you make the most out of your company using computers. However, if you are looking for the next killer application, don't expect to find it in this book.

12 of 14 found the following review helpful:

Worth reading!Aug 06, 2000
By Ales Kavsek
As IT professional I found little surprises in this book about technology and the author visions how it will further influence (change) our daily lives.

Why? Because the issue Mr. Gates is writing about with such passion is really an old story nowadays. Let me explain. We have an "old" IT infrastructure in some places that is not good enough to support companies in a new economy, fortunately most of the corporate world also possess "new" PC and PC based devices connected to the Internet that are (according to Mr. Gates) fully capable and optimal way of supporting business in the 21st century. Hmm...I know at least couple of people that will strongly disagree with that (Larry and Scott where are you :-). The result is that corporate management is desperately looking for clues how to make the best use of this "new" technology to succeed in a new economy.

This book will help you get most of the answers, but (as usually) don't buy everything you read!

Don't get me wrong, I'm not negative about the book, in fact I learned a lot from Mr. Gates as businessperson. With his enthusiastic writing style, he kept me constantly rethinking from chapter to chapter about existing solutions in my company from business perspective and NOT from IT as usually!

Another good reason to read this book are real world examples from different companies, including Microsoft Corporation itself, on how you can gain business advantage with proper use of digital tools.

Last but not least, if you think that you know Mr. Gates and his company well then think again or better yet, read this book!

14 of 17 found the following review helpful:

Sharing Is Good, But What Should Be Shared?May 01, 2000
By Donald Mitchell "Jesus Loves You!"
One of the primary benefits of a human nervous system is to allow the senses and the mind to be in close contact. This is most helpful to alerting us to opportunities and dangers so we respond more quickly.

When the nervous sytem is working well, this is great. Disease can cause these signals to be scrambled, and the individual fares poorly.

In this book, Mr. Gates argues persuasively for having a digital counterpart to the human nervous system. What he fails to focus on enough is how to identify what data to capture, how to turn it into knowledge, and how to turn knowledge into timely action.

For those subjects, you'll have to read Bill Jensen's book on Simplicity. If you only have time to read one or the other, I suggest Simplicity over Business @ the Speed of Thought.

The wired world easily overwhelms. Timely e-mails can turn into hundreds of e-mails. Data can turn into overwhelming quantities of confusion. Without the skills and tools to do data mining, the digital nervous sytem may just make things worse. Think about it.

A reason for being concerned about this point is the history of Microsoft itself, usually having to buy or copy innovations by others to advance its technology . . . usually arriving after targeted dates with software that crashes all the time . . . usually arriving with software that is so filled with unecessary features that it runs more slowly than typewriters did in the predigital age.

My sense from a recent site visit to Dell Computer is that Dell is far ahead of Microsoft in communicating and acting on information. I suggest you read Direct from Dell instead of this book if you only have time to read two books.

From a man who is supposed to be a great visionary of technology, I was quite disappointed in this book. I only saw a flawed vision that was more backward looking than forward looking.

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