| | |  | New Business | Home » » Birthing the Elephant: The Woman's Go-For-It! Guide to Overcoming the Big Challenges of Launching a Business | | | | | | | Description: | | Customized for the female entrepreneur's unique psychological experience of launching a business, BIRTHING THE ELEPHANT goes beyond logistics to prepare women for the emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the paycheck mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreams.A female entrepreneur's guide to navigating the psychological aspects of launching and building a business during the critical first 18 months. Women-owned businesses are increasing at twice the rate of other startups, with 500,000 launches each year. With a foreword by cosmetics guru Bobbi Brown.ReviewsRead all about it on: http://news.shelf-awareness.com/nview.jsp?appid=411&j=535397#2499225-Shelf Awareness"...emerging entrepreneurs will find advice that's worth the price of the book alone."-Booklist"This positive and practical guide for the first-time entrepreneur details the life cycle of a small-business launch with real-life stories and a slew of helpful hints and strategies."-Publishers Weekly PW and AARP's Roundup of Spring Books for Baby Boomers 4/15/08It's main segment on the page this week "Cash Flow: Subbing Brains fro Cash" featuring a contributor to the book and Karin plus, if you click on "small business: view all videos," you can see Karin's sole interview from the week before: "Cash Flow: 4 Spending Mistakes"-SmartMoney TV"With the number of women-owned businesses growing in the U.S. at the rate of one every 60 sconds-roughly 600,000 launches a year, according to the authors-the audience for this positive, cheerful, practical book should be substantial."-Publishers Weekly | | | Product Details: | | | Author:
| Karin Abarbanel | | Paperback:
| 224 pages | | Publisher:
| Ten Speed Press | | Publication Date:
| March 01, 2008 | | Language:
| English | | ISBN:
| 1580088872 | | Product Length:
| 5.98 inches | | Product Width:
| 0.49 inches | | Product Height:
| 8.96 inches | | Product Weight:
| 0.71 pounds | | Package Length:
| 8.9 inches | | Package Width:
| 5.9 inches | | Package Height:
| 0.4 inches | | Package Weight:
| 0.7 pounds | | Average Customer Rating:
|  based on 51 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
 ( 51 customer reviews )
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Most Helpful Customer Reviews
36 of 36 found the following review helpful:
A book for men entrepreneurs, but made (written) for women by a woman. TwoThumbsUp!Mar 17, 2008
By Jeff Lippincott
"JLIPPIN"
I liked this book a lot. I regularly keep my eye out for new books for women entrepreneurs. Many of them I don't particularly like. However, this one is a good one in my humble opinion. It has the following chapters:
1. Design your destiny
2. Real stories behind real startups
3. Substitute brains for bucks
4. Take the leap
5. Stage 1 - Start your startup
6. Stage 2 - Run your own show
7. Stage 3 - Turn breakdowns into break throughs
8. Stage 4 - Find your business rhythm
9. Avoid the 10 biggest pitfalls
10. Welcome to the new life
This book includes pointers and actions items to help the woman entrepreneur succeed in business. It also includes the following list of 10 regarding pitfalls women (and men) tend to fall prey to when starting their own company:
>>Romanticizing being your own boss
>>Not getting the right help early
>>Not understanding how to network
>>Running yourself ragged
>>Spending money for the wrong reasons
>>Not valuing your time highly
>>Not pricing properly
>>Spending too much on advertising
>>Not trusting your gut
>>Not thinking enough about the big picture
Most of these things can be avoided if the entrepreneur does the necessary research and planning BEFORE attempting to start their business. The author makes it clear that she believes that writing a sound business plan is a necessary step for any businessperson to do before they start their business. Since I am a firm believer in business plans, I highly recommend women entrepreneurs add this book to their reading list. 5 stars!
11 of 11 found the following review helpful:
Not just for people getting started.Mar 27, 2008
By Flo
I really liked this book not just because it had good information and made me re-think some of my business strategies, but because the successful women the authors interviewed had such inspiring stories that they inspired *me* all over again. Starting any sort of a business is tough, as I am finding out, and sometimes you just need to be reminded that success is not just possible, but likely if you go about it the right way. Highly recommended.
9 of 10 found the following review helpful:
Great book, gets right to the point with lots of helpful information!Apr 07, 2008
By Daniel Houshmand
"The Man, The Myth, The Legend"
My wife is currently in school to obtain her doctorate in Physical Therapy. I thought this would be an ideal book to help her understand the "ins" and "outs" of running her own business. Now I can barely pry the book out of her hands! What an ideal gift...She loves it.
5 of 5 found the following review helpful:
Different than any start-up biz book I have readJul 26, 2008
By Jennifer Chaky
I read a stack of books when starting my retail business, but there is something different (and more helpful) about Birthing the Elephant. BTE reflected exactly not only what I was going through but MY FEELINGS BEHIND IT ALL! I was on an emotional roller coaster getting my business off the ground (still am :o), and at times I felt this made me unqualified at attempting to do what I was doing. But BTE helped me see that I was not alone, and actually, I was very normal. No other book talks about this other side of self-businesshood, which in a way is a lot like parenthood. It's ok to be emotional in business, we are human after all. BTE is a wonderful guide to help you navigate through it.
4 of 4 found the following review helpful:
Gave me the confidence to launchMar 11, 2008
By S. Ziss
I found this book to be very helpful and inspiring. After being tired of being retired, I want to begin my own business, but didn't know where to start. Birthing the elephant gave me confidence and guidelines to go ahead with my ideas. Very interesting read.
See all 51 customer reviews on Amazon.com
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