| | |  | Business Basics | Home » » Basic Marketing Research | | | | | | | Description: | | Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits. | | | Product Details: | | | Author:
| Gilbert A. Churchill | | Paperback:
| 624 pages | | Publisher:
| South-Western College Pub | | Publication Date:
| April 03, 2006 | | Language:
| English | | ISBN:
| 0324305419 | | Package Length:
| 10.7 inches | | Package Width:
| 8.4 inches | | Package Height:
| 1.0 inches | | Package Weight:
| 2.75 pounds | | Average Customer Rating:
|  based on 6 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
 ( 6 customer reviews )
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Most Helpful Customer Reviews
4 of 4 found the following review helpful:
 Good book for beginnersFeb 02, 2007
By Vijai P. Atavane
This is a good book for beginners in marketing research and want to know how to conduct market research. This is a book for the undergraduate marketing program. Our instructor used it for the MBA program as it explains some of the concepts really well.
If you have done surveys, collected survey data, developed survey questionnaires, used statistical tools to analyze data and interpret results , this book is a waste for you. I hardly read this book for my program.
2 of 2 found the following review helpful:
 What you see is what you get!Oct 02, 2007
By Vanessa Moore
I was really impressed by how well this book's content corresponds to its title. If you are just beginning your foray into the world of marketing research, it has really useful guidelines and tips for how to sucessfully execute your research study.
Churchill gives relatively simple examples that can be easily understood by someone new to the field, and he doesn't include anything too advanced to be intimidating. What he does include are the basics you need to know for different types of marketing research and some seasoned advice on how to avoid common pitfalls.
Great Text BookSep 17, 2011
By DonnyJr
The text book arrived in promised condition in a very timely manner! If you don't need the 7th edition of this book; the 6th here in soft cover is a great 25$ investment! Buy it now.
Very good for students trying to learn marketing researchSep 25, 2008
By Myvang Shrum
"eternal student"
Great marketing research book to have for students. Easy to understand and follow. Informative and I am having a good experience learning about important marketing topics. A good book overall.
0 of 1 found the following review helpful:
Amazing!Sep 03, 2010
By kearnsj251
I have never had such a great experience with amazon! great product, fast delivery! A+++++
See all 6 customer reviews on Amazon.com
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