| | |  | Business Basics | Home » » Basic Marketing Research & Qualtrics Pkg (3rd Edition) | | | | | | | Product Promotions: | | | | | Description: | | For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions. | | | Product Details: | | | Author:
| Naresh K. Malhotra | | Hardcover:
| 672 pages | | Publisher:
| Prentice Hall | | Publication Date:
| September 14, 2008 | | Language:
| English | | ISBN:
| 013715593X | | Product Length:
| 11.1 inches | | Product Width:
| 8.7 inches | | Product Height:
| 1.2 inches | | Product Weight:
| 3.55 pounds | | Package Length:
| 11.0 inches | | Package Width:
| 8.9 inches | | Package Height:
| 1.2 inches | | Package Weight:
| 3.5 pounds |
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